I built the thing I wish existed 17 years ago... and I built it for you
Seventeen years ago I started learning and researching low-tox living. I was pregnant with my first, and the more I read and uncovered, the more overwhelmed I got. I remember thinking — everything has chemicals. Why is no one regulating these products sold in stores that I thought were safe?
Years later I remember the moment I realized low-tox living didn’t stress me out anymore. What changed? I had learned. Over thousands of hours of research and hundreds of pieces of content, I had become an expert on the topic — and that knowledge was powerful. I no longer had to spend hours figuring out if a product was safe enough for my family. I had slowly built the kind of knowledge I wish someone had just handed me on day one.
I understood the bigger picture. I was okay not living in a perfectly non-toxic bubble. But what was key in this entire process was education and research. It took me years to gain the knowledge and perspective I wish someone had handed me from the start.
I’ve been working with families one-on-one and through Instagram for years, hoping to make low-tox living stress-free and easy — advocating for small steps that add up. But one thing I’ve realized after a decade of doing this: I can’t be everywhere for everyone. I get hundreds of messages a week asking me the same kinds of questions — is this safe? what should I swap it for? where do I even start? what about this particular product? — and as much as I wish I could personally answer every single one of you, in real time, standing in your kitchen, your nursery, or the store with you, I simply can’t.
And the apps that already exist in this space don’t solve that either. They’ll scan a product and tell you if it’s “good” or “bad,” which is helpful — but they’re limited to one category: food, or beauty, or cleaning products. None of them actually teach you how to live low tox, across your whole home, in a way that sticks.
So I built ToxWise. Think of it as having me in your pocket — walking you room by room or topic by topic through your home, meeting you exactly where you are, whether you’re just starting to ask questions or you’ve been doing this for years and want to go even deeper. It’s not a scanner (although you can scan ingredients or a product). It’s not a one-off score. It’s the actual education and guidance I’ve spent 17 years building, backed by the most respected research available, and continuously updated — finally available to you 24/7, any time of day. (And at a much lower cost than my hourly 1:1 rate!)
Over the years I’ve worked with families, companies, and individuals on their low-tox journeys — and the one thing that became clear every single time is that no two journeys look the same. Everyone has different priorities, different homes, different starting points. People don’t need generic tips. They need guidance built around them. That’s what ToxWise delivers — personalized, expert-level guidance that meets you wherever you are and grows with you.
This has been the most meaningful project I’ve worked on in this brand’s history. And today — it’s here.
ToxWise is officially live, and to celebrate the launch I’m offering 20% off for the next few days (ends July 3 this brings the cost down to $6.60 a month for the one year plan - 3 month plans avail too). This is the resource I spent 17 years building, now available to you for less than you’d spend on one “safe” swapped product. Don’t miss it — the discount won’t last long.
Please consider downloading it and please consider sharing with anyone else in your life who is interested in low-tox living. This app is for EVERYONE: from those starting from 0 to those with experience who want to take their knowledge to the next level.
— Aida